Klara came to me with a tricky problem. They'd built an AI assistant that actually learns from your personal information instead of giving generic ChatGPT responses. But how do you convince people to trust an app with all their digital stuff? Everyone's worried about where their data goes. I get it. So I made privacy the first thing you see when you land on the site. Your data stays yours. No one's mining it, selling it, or using it to train other models. Klara is selling something most people don't know they need yet. A personal AI that actually knows you. The site has to explain the concept while convincing people it's worth trying. I started with the problem (information overload), showed the solution (personal AI), proved it works (features), and built trust (privacy and FAQ). Each part leads naturally to the next. Built it in Framer because the client wanted to test different messages. Animations are there but not distracting. The design is clean because the product is new and shouldn't feel complicated.